Content Strategy at Global Citizen

Global Citizen is an international non-profit organization that aims to eradicate extreme poverty by 2030. The organization has partnered with corporate sponsors like Gucci’s Chime for Change, The Bill and Belinda Gates Foundation, and Johnson & Johnson; as well as influencers and celebrities like Coldplay and Usher, to create awareness about global issues like health, education, and environment. As part of my role as an Editorial Intern at Global Citizen (May ’16 to Aug ’16), I created content on a wide range of topics, strategized how best to reach our target readership, and increased SEO traffic by optimizing keywords, headlines, and images. My content consistently ranked among the top 5 performing pieces, and reached a global readership of over 100,000.

From Acid Attack to Fashion Week: How One Victim is Fighting Back

Our Insatiable Avocado Appetite Is Killing Mexico’s Forests

College Student Rescues 111 Child Labourers in India in Covert Operation

This Pakistani Squash Player Won’t Let Anything Squash Her Dreams

11 Years Ago He Fled Sudan; Now He is Running in the Olympics

10 Places to Visit Before They Disappear from the Planet

(Click here for a full list of 50+ articles written by me for Global Citizen)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s